Gucci Pre-Fall 2013 Ad Campaign


That edgy and provocative woman we have seen so many times on the Gucci runway is taking a backseat to her more refined and traditionally feminine sister for Pre-Fall 2013. Inspired by silhouettes of the ’50s, Frida Giannini is channeling complete sophistication with a rich autumnal color palette and loads of texture to boot. Not to worry: this retro-influenced woman is still very sexy, though covered. There aren’t any of the fashion house’s sheer gowns from the past, but skin does peek through in very sensual, yet demure ways.

Like so many other designers for the season, Gucci is ushering color-blocking into Pre-Fall with pleasant combinations of turquoise and olive, given a punch with leopard accents. Dainty bow-detailed pumps provide the perfect complements to looks that are sweet and functional: sure to be huge retail hits.

Prints abound in the collection from Fall-perfect tartans and plaids to the aforementioned leopard which is displayed everywhere including coat collars, clutches, opera gloves, and more.
























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