HERVÉ LÉGER By Max Azria Pre-Fall 2013 Ad Campaign

December 10, 2012 NEW YORK
by Jessica Minkoff
Props to Lubov Azria and her team at Hervé Léger by Max Azria for consistently finding inventive ways to reconfigure the label's signature bandage dresses. For pre-fall, Azria continued her Spring collaboration with Gee's Bend, a rural quilting community in Alabama. This time, their patchwork motifs, in a butterfly and paisley jacquard, were used on fit-and-flare dresses and leggings for a westernwear-meets-surfer street-style mash-up.

Elsewhere, ruffle details embellished a handful of frocks and rock 'n' roll studs decorated everything from a pencil skirt suit (whose jacket would also pair well with jeans) to body-hugging black pants. The pieces without studs came with hand-beading that really turned up the range's wow factor. One of the more simple white dresses illustrated a new silhouette for the brand. It grazed the floor rather than the knee. Top it with the slick python leather jacket, and you're ready to roll.
via: http://www.style.com/