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Hervé Léger By Max Azria Spring-Summer 2014 RTW Fashion Show

Hervé Léger By Max Azria Spring-Summer 2014 RTW Fashion Show SEPTEMBER 07, 2013 - NEW YORK How best to honor house codes while trying to avoid being pigeonholed because of them? For Max and Lubov Azria, that may be an impossible circle to square at Hervé Léger, a label that's basically synonymous with body-con. Credit, then, to the duo for—kind of—trying. The designers put the amount of "body" in body-con in the hands of the wearer in the opening looks, using zippers to control dress silhouettes (zip down for a fitted skirt, zip up for flare) and to create conceal-and-reveal apertures within the dress itself. But the aggressive black leather corset belts those dresses were worn with—some so big as to swallow the whole torso—didn't allow for much breathing room. All in all, the mood was as bandage as ever. The fuller, kicky skirts on the opening dresses were fun, but a more interesting experiment in volume was a boxy jacquard top printed to hint at the curves benea...

Herve Leger Pre-Fall 2012 Ad Campaign

The shiny warrior princesses Max Azria offered up for Spring have found a slightly softer side in Pre-Fall 2012. Sure, they're still marching about in gladiator shoes, leather harnesses, and bandage dresses, but this time around the shoes are high-heeled, the harnesses are whip-thin, and the dresses are vivid in jewel tones, stripes, and sunset ombres. Though silhouettes remain just as body-con as ever, there are also a few surprises to be had: flippy skirts that flare at the hip, smooth-shouldered jackets, and a skintight dress with an airy, drapey train.

HERVE LEGER SPRING/SUMMER 2013 CAMPAIGN