All aboard the Louis Vuitton Express. “For our Fall/Winter 2012-2013 campaign, we wanted to continue the journey we started with the fashion show,” says Louis Vuitton Artistic Director Marc Jacobs. “Our aim was to recreate, in a cinematic manner, the glamour of travel and the romance of going somewhere, of meeting someone, of looking out a window…” To this end, the interior of the Louis Vuitton Express, which brought Paris Fashion Week to such a memorable conclusion, was reconstructed, in all its exquisite and extravagant detail, in a New York studio – the locomotive itself having already set off on a new adventure. Winding its way East across two continents, the Louis Vuitton Express is scheduled to pull in on Shanghai’s famous Bund on July 19th. Shot by Steven Meisel, this is the first Louis Vuitton campaign ever to evoke so exactly the ambiance of the fashion show. Unprecedented levels of know-how and attention to detail were deployed to create a compelling restatemen...
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