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Sonia Rykiel for H&M Spring Summer 2010 Ad Campaign











You probably know by now just how crazy I am for Sonia Rykiel's brilliant designs, so I am beyond excited that H&M has teamed up with the legendary knitmakers for its Spring knitwear collection of colorful stripes and accessories. I'm loving most of what I see so far, and I'm especially in love with model Vlada Roslyakova's redhead frizzies setting off each look so perfectly. This collection launches in H&M stores on Feb. 20!