Romanian Fashion Designer Lana Dumitru

Romanian Fashion Designer Lana Dumitru

Years after communist Ceausescu regime, when creativity was repressed — Romania is now in its first years of capitalism, and at the beginning of fashion development.

“Fashion in Romania is fresh and I can compare it with a newborn — we are starting to discover things and grow,” says Romanian designer Lana Dumitru. “But I can compare it with an old man as well — everything is going really slow.”

Lana is a young Romanian fashion designer, a recent graduate and currently researching for her PhD in Arts and Fashion.
   Even though she’s still a student at the Design Institute of Italy, she has already become internationally recognized for her collections that fuse camouflage, technology, and old-world traditions together.

Her graduation collection at the Bucharest Institute of Art tracked the evolution of women, much through the animalistic and technological interpretations of the female body. In many of the pieces, Lana did not settle for the gimmicks of fancy screen-printing: She altered the proportions of the fabric to give a three-dimensional form to the image portrayed.

Lana showcased her artistic manifesto in two design creations that took by storm blogs and newspapers around the world:  The Facebook Dress (included by the notorious site in the 2012 Top Trends) and The Etno Dress.

With 8 distinct collections in her portfolio, Lana has won the jury's appreciation in various design competitions: Puma Creativity Award 2012,  Young Creative Chevrolet Award-Romania 2012, etc. 

'La Naive' collection, her Master Studies graduation, is her first collaboration with exquisite Romanian contemporary artists, from the surrealist painter Adrian Preda to the illustrator Irina Broboana.
   Besides, the concept of the clothes spins around the trompe l'oeil effect, a perfect opportunity for her to play with the works of "Surrealist Pope" Rene Magritte, of Rousseau-Douanier (whose exotic painting now contains, in her remix, a traditional Romanian family wearing ethnic costumes), the ethereal Iris flowers of Van Vogh and the floral work of innovative Modernist Georgia O'Keeffe, a sort of textile hommages and an attempt to put their creations in a new, surprising perspective.

PUMA T7 Etno Shake by LANA    
PUMA T7 Etno Shake was designed by LANA for a Creative Factory Competition. The brief was to use the T7 jacket as support to send an original, daring and wearable message. LANA's creation is a Romanian folklore-inspired take on PUMA's classic T7 rooted in old village heritage. €90,00 / 403 RON
buy them here : tuxedoconfessions

 Also, she made a "mise en abime" with herself wearing the well-known ethnic dress from the previous collection and, thus, created a narcissistic pattern on the surface of a shirt, underlining the "tautology of the artist" idea and the ironic effect of re-cycling your own ideas.

For example, one reptilian-inspired dress featured two snake-heads as shoulder pads. Other pieces left nothing to the imagination, such as the “naked dress” which portrayed a life size, frescoed body of renaissance proportions. Fast forward to the era of the technologically-savvy female: The designer introduced the “Facebook Dress” — a short, sleeveless dress featuring the Facebook profile page of the designer herself.

Lana then developed a more wearable line called “Romanian Apparel,” which saw pieces that sold out almost instantly. By pixilating traditional Romanian patterns into Tetris-like blocks, she made styles once designated for a generation of grandmothers more desirable for a younger crowd.

In her latest collection, W/S, Lana still takes the comically suggestive attitude towards the female form — everyday objects reflect the female reproductive system. Lana could easily convert her W/S collection into street-wear, a would-be fashion feat for Romania as well as wearable technological design. It’s the art of camouflage without blending in — and that is exactly what is getting Lana noticed.

 88 €  buy it here: moja

Dress by Lana, 88 €  buy it here:  moja

 Printed leggings by Lana, Moja Collection
55 € buy them here : moja

 Printed leggings by Lana, Moja Collection
55 € buy them here : moja

Printed leggings by Lana, Moja Collection
55 € buy them here : moja

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Atelier By Ligia Fiedler - Custom Sewing & Design

Atelier By Ligia Fiedler - Custom Sewing & Design
Each dress is lovingly handmade and a one-off design or made in exclusive, limited numbers. 'I love having a dress no other girl has.'

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