Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Everybody love designer labels. Especially when the name has been well established through the years.

People like me really welcome the effort by H&M for collaborating with the top names like Jimmy Choo, Karl Lagerfeld, Stella McCartney etc... which brough down the price tag to the masses.

Sonia Rykiel collection for H&M has gone into the store for again the second time. As me and probably some blokes out there would love if the collection could bring that quirky chic Rykiel Homme to highstreet, that'll be tremendously great. But it doesn't coz Rykiel did only for the women and girls for the fast fashion house. The good thing is, Rykiel Maison really brought in their famous signature design - the STRIPES!!

French designer Sonia Rykiel’s second collection for H&M has to hit stores.
The designer, famed for her fabulous knitwear, colourful stripes and Parisian-inspired style, has produced a stunning collection which is sure not to disappoint.

Knitted dresses, sweaters and skirts in black, fuscia, pale pink and sunshine yellow will nestle beside gorgeous embellished, dresses, berrets and rhinestone tops- but I doubt for long! I’m already lusting after far too much…

Price points are fantastic, ranging from £7.99 for tights to £34.99 for a striped, knitted sweater dress and £49.99 for a rhinestone embellished dress.

Natalie Rykiel, daughter of Sonia and president/artistic director of the fashion house, said: “The essence of Sonia Rykiel is the Parisian woman of Saint Germain des Pres, the Left Bank or Rive Gauche.

“The idea of the collection is to offer the essence of Sonia Rykiel. This [H&M] line is absolutely true to our philosophy, which is about quality and know-how, and not about money. H&M gave me complete freedom with creation and quality. We used pure wool and pure cotton. It’s the DNA of Rykiel.”

A colour injection is just what every wardrobe needs to freshen it up for spring- so head down to H&M next Saturday to get your hands on a stunning piece of Rykiel.. without the heavy price tags.

For your nearest stockist, vist H&M’s website.

 Sonia Rykiel for H&M
Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M

Sonia Rykiel for H&M

 Sonia Rykiel for H&M

 Sonia Rykiel for H&M
 Sonia Rykiel for H&M
 Sonia Rykiel for H&M

 I have this great Sonia Rykiel for H&M soft silky black multicolored stiped dress! :)

photo credits: http://www.hm.com/
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